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sifat
Feb 16, 2022
In Self Help Forum
Too many people think email marketing is dead, which is simply not true. There are also a great number of email marketing campaigns that break the rules for all the wrong reasons. Whatever your current stance on email marketing, you should be aware of the rules and best practices. And make no mistake, with the presence of the CAN-SPAM Act and the newly introduced CASL, there are consequences for breaking these rules. WSI World Blog - How To Stay On The Good Side Of Email Marketing Infographic Image 1 With all of these laws and best practices in mind, we understand that email marketing can be tricky. But fear not, our latest digital marketing infographic is here to teach you how to stay on the good side of email marketing. There's always going to be a temptation to do something easier and more convenient with your email campaigns. That little voice telling you to buy an email list or send a massive, spam-like message to non-subscribers. Don't do it, or at least stop and think before you do because just one wrong email can tarnish your brand's reputation. WSI World Blog - How To Stay On The Good Side Of Email Marketing Infographic Image 2 If you're doing the right kind of email marketing then you'll know that permission is extremely important. Your subscribers should know that they are on your list specifically because they intentionally signed up to receive your messages. If you've gamed people in any way and they're unsure of why they're getting your messages, you're definitely on the wrong side of email marketing. Make sure your opt-in process is super simple, but never pre-check the opt-in box to automatically add people to your list. It'll do more harm than good in the long run! WSI World Blog - How To Stay On The Good Side Of Email Marketing Infographic Image 3 In keeping with the theme of permission, being honest Photo Editing Services and upfront with your subscribers is another key to success. Yes, you need to be creative and appealing with your subject lines. But you should never mislead your subscribers with your headlines or about who the email is from. It's just not worth any gains you think you're making; as soon as people realize you're being dishonest with them, you'll lose their trust forever. WSI World Blog - How To Stay On The Good Side Of Email Marketing Infographic Image 4 We've talked about this before, but it's worth repeating: your subscribers have asked to receive content from you because they believe you have interesting and relevant things to say. Your job is to give them what they not only want but also expect. Instead of focusing on selling your readers a product or service (even if that's what your business is), aim to provide a mix of valuable information and entertainment. As you'll learn, highlighting value while being interesting is the key to many digital marketing tactics. WSI World Blog - How To Stay On The Good Side Of Email Marketing Infographic Image 5 That little voice telling you to cut corners with your email marketing will undoubtedly whisper about using as many graphics as you possibly can. And given that the Internet is such a visual environment, this temptation to lean heavily on graphics is understandable. However, if you use experienced designers and keep your designs clean and simple, you can still create visually pleasing email campaigns.
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sifat
Feb 16, 2022
In Self Help Forum
It doesn't take very much for people to latch onto the latest and greatest digital marketing trend that everybody is talking (or blogging) about. Recently, it's been all about content marketing, but social media and SEO have certainly had their share of the spotlight. These facts make it all the more curious that email marketing continues to go relatively unnoticed. Of course, this is only true in a comparative sense, as there are still countless blogs and discussions on email marketing. But it hasn't reached the same buzzy, super-hyped levels as its fellow digital tactics. WSI World Blog - Whitepaper: A Humble Guide To Email Marketing Image 1 Why? The answer is inexplicable. The stats show that email marketing is one of the most effective digital investments you can make. It works - probably better than any other digital marketing tactic - but because it's been around for so long and is deemed boring, it's underrated (and likely underused). We want to change all that, so we focused our latest whitepaper on good old-fashioned email. WSI presents a simple, straightforward and extremely useful resource called A Humble Guide To Email Marketing. WSI World Blog - Whitepaper: A Humble Guide To Email Marketing Image 2 We don't care that email marketing doesn't get the press it deserves because we don't think email marketing has feelings. We do, however, care about your business and its bottom line. This is why you need to get full access to A Humble Guide To Email Marketing. This whitepaper will open your eyes to many new opportunities for your business and help you foster the Philippines Photo Editor most direct line to your customers: email. We'll tell you everything you need to know and help you get the ball rolling with your strategy. At the end of the whitepaper, you'll be ready to embrace the inbox as your newest digital marketing channel. What's Inside Stats That Tell The Story: it'll only take a few stats for you to become convinced that you need to start email marketing. What a story they tell. This whitepaper will also help you understand the stats and hypothesize why email marketing is so successful. When you genuinely get why something works so well, you'll do a better job with it yourself. The Basics: you can't get started without the basics, so we'll tell you where to begin. As scary as email marketing might seem (especially if you have zero experience), keeping it simple will help you jump the hurdle and get moving. The excitement of launching something new and the potential for a great ROI don't hurt, either.
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