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shermin sathi
Apr 06, 2022
In Self Help Forum
And the numbers back it up. According to our latest state of email report, 60% of marketers said they plan to send more emails. But in that same report, more than 40% of marketers also said they lacked email resources. Our organizations want us to drive the business forward by amplifying brand awareness, driving business strategy, attracting new customers, creating customers for life, and delivering pipelines and revenue charts to match. That delight our stakeholders. To carry this load, it makes sense tooh, dream big. The current state of marketing budgets and what needs to be done a recent gartner survey illustrates the current state of affairs, revealing that marketing budgets as a percentage of revenue fell from 11% in 2020 to 6.4% in 2021, Their lowest level in the survey's history. Gartner's cmo spend. When the global business landscape shifts towards adverse economic trends, marketing budgets are the company mailing list first to be cut and the last to be restored. As modern marketers, we are hardwired to solve problems and adapt quickly to changing conditions by limiting spending on in-person events, outside agencies, and outreach advertising. While these tactics can address short-term business challenges, they create a host of long-term risks that threaten brand awareness, new customer acquisition, New product development, customer retention, and pipeline and revenue growth - the exact business mandates given to us. At this challenging stage, marketers need to craft a solid business case that clearly demonstrates how marketing investments drive positive business results and deliver long-term business value. If you're juggling sky-high revenue goals with smaller budgets this year, here are the steps you can take to strengthen your business case and replenish your marketing coffers. Get a customer data platform (cdp) and collect first-party data managing prospect and customer data is a challenge in any organization. The larger and more mature the organization, the more likely it is to exist in multiple silos, be incomplete,
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shermin sathi

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