Apr 04, 2022
In Self Help Forum
Google is gearing up to accept more voice queries. While the index is still mobile-first for now, the search giant is actively pivoting to support a new search experience - the spoken search paradigm. Google Home and Google Assistant technology are already in our homes - the Assistant program is now available on 400 million devices and is growing in popularity with consumers, according to the latest data from Google: 72% of users with voice-activated speakers claim their gadgets are part of their everyday lives. 52% have voice-activated speakers in their common room (living room), 25% have them in the bedroom and 22% in the kitchen. Even stranger, though, is the willingness of smart speaker owners to engage with brands that can provide them with relevant and useful information. Smart speaker owners want information from their voice devices Image Source Clearly, voice search results are becoming the new battleground for marketers. Ignoring these changes now means your company's visibility could drop significantly in two years, as it is predicted that by 2020, 30% of all searches will be conducted without a screen. Top Responses to Voice Search There is a huge difference between the way we speak and the way we currently type queries into search engine bars. Most people tend to talk to smart assistants as if they were interacting with a friend rather than an AI. Google Speech relies heavily on the semantic search paradigm, introduced as part of an update to the infamous Hummingbird algorithm. Since 2015, Google has been continuously improving its ability to determine the intent behind ambiguous user searches and provide users with better answers with the help of its RankBrain machine learning system. As a result, it is now able to extract the most important information from the homepage and "tell" it to the user. more complex queries The growing popularity of voice search means that user queries will become industry mailing list complex. Instead of keyword-rich short commands, they'll turn into full-blown questions, such as "Fried salmon recipe" becomes "How do I cook salmon in a pan?" Keyword analysis for on-page SEO and PPC targeting will have to change. Marketers will need to focus on targeting broader topics rather than optimizing for specific keywords in order for their content to be discovered. More local results Many voice searchers tend to have local intent. Instead of heading straight to Mumbai's popular food court, users typically want to find the nearest open Indian takeaway. In fact, according to Search Engine Watch, mobile voice searches are three times more likely to be local-based than text-related searches. Google will likely continue to emphasize local results in the future. Structured data will become increasingly important In May, Google released an important but little-known update — an upgrade of its structured data tool to require schema information related to Google Assistant. While there is no evidence that non-compliance with the new Schema markup affects search rankings, John Mueller, chief webmaster trends analyst at Google, does confirm that using structured data can boost page rankings just as regular content helps pages in terms of related terms The same is true for rankings. Structured data will obviously play a big role in the voice-only search experience, so it's worth sorting through today. Shorter interactions will prevail Voice search tends to assume quick interaction. They help users meet needs, such as finding addresses or movie titles, anytime, anywhere. Impressing new users can get more complicated. Smart assistants tend to pull data from top-ranking sites, so there is more pressure to rank at the top of the SERPs. Information formatting best practices will change John Mueller also confirmed that information provided in the form of tables or linked lists will not be included in voice search results, at least for now. If you tend to list different plans or projects in a table, an "unfriendly" page structure can significantly affect your pricing page rankings. Even if the user explicitly asks "What is the [company name] pricing plan?", the voice search algorithm will not present this information.